Willowmore

Willowmore was founded in 1874 as a trading post on the farm The Willows. Its name may come from landowner William Joseph Moore or a romantic tale combining a wife’s maiden name with a willow tree. Farming has long sustained the area, with mohair taking centre stage since the late 1900s. Angora goats graze the plains, their silky fibres destined for high-end fashion. The town’s charm is echoed in its finish line: the Royal Hotel, over a century old and rich with stories.